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What do you get when you mix
hospital mealtimes and heavyweight
bouncers? You get seriously
protected mealtimes, that’s what!
You also get Age Concern’s new and
very funny viral marketing campaign
aimed at tackling the problem of
malnutrition among older patients in
hospitals.
With the help of some of the UK's
top comic talent, including Steve
Mangan from Channel 4's popular
Green Wing series, we have launched
a series of short video clips that
show how simple solutions – like red
trays and protected mealtimes – can
help improve nutritional standards
on the wards. In one of the clips,
Steve Mangan plays a doctor, who
tries unsuccessfully to disrupt an
older person’s mealtime – think Mr
Bean crossed with Mission
Impossible!
Tackling malnutrition should be a
top priority for all of us. Please
support the campaign by watching the
videos below and sharing them with
your friends and
colleagues - particularly if they
are health professionals. We want to
reach the very people who are in a
position to champion better practice
on the wards and improve
the well-being of older people in
hospital.
The videos displayed here are being
hosted on YouTube so if you can't
see them it means you don't have
access. We've included an option for
you to download them instead.
If you have any comments about the
videos or any questions please email
Age Concern at
htbh@ace.org.uk.
Available to view on YouTube;
Hungry to be Heard viral video:
Intro
http://uk.youtube.com/watch?v=kacK4Uv3NOQ&feature=related
Hungry to be Heard viral video: Part
1
http://uk.youtube.com/watch?v=gJt9VuC84gU&NR=1
Hungry to be Heard viral video: Part
2
http://uk.youtube.com/watch?v=dmR1eK3UQ1c&NR=1
Hungry to be Heard viral video: Part
3
http://uk.youtube.com/watch?v=bcQQymj11j4&NR=1
or
download at;
http://www.ageconcern.org.uk/AgeConcern/7E11D4D927FD4DAEA169D1B0804D9405.asp. |
